Prioritize Static Posts Over Reels
Neha's Posts ER (1.84%) is outperforming the Reels ER (1.36%) by nearly 0.5 points, so the content mix should shift toward feed posts and carousels rather than defaulting to Reels.
Details
At 118,425 followers, the account is already sitting near the top of the mid-tier benchmark (1-2% ER), so doubling down on the format that's already working can push the overall 1.73% ER higher.
