Prioritize Highest-ER Reels
The overall ER is 0.24% and feed-post ER is 0.26%, compared with 12.27% for Reels across 481,565 followers.
Details
Fathima Fathima should make Reels the primary content format, using the 12.27% result as the performance benchmark and adding a clear comment prompt to each video; the industry Reels benchmark is 0.52%.
