Shift Content Mix Toward Reels
Fathima Fathima's Reels ER (0.23%) is already outperforming the Posts ER (0.14%) by nearly 2x, so reallocating more of the content calendar to Reels should lift overall account engagement.
Details
Even a small shift can matter since the current blended ER of 0.13% sits far below the mid-tier benchmark of 1-2% for accounts in the 100K-1M range, so doubling down on the stronger format is the fastest lever available.
