Shift Content Mix Away From Reels
kelsey's Reels ER sits at just 0.18%, far below the overall Posts ER of 0.85% and even below the industry Reels benchmark of 0.52%.
Details
Since carousels benchmark highest at 0.55% ER industry-wide, reallocate more of the content calendar to carousel posts, which historically outperform Reels for the account by over 4x.
