Shift Content Mix Toward Carousels
Lisanne Schmidt Foster's Reels ER (0.11%) underperforms the Posts ER (0.25%) and both sit far below the micro-tier benchmark of 2.5-5% and the industry carousel benchmark of 0.55%.
Details
Since carousels outperform Reels (0.52%) and static images (0.45%) industry-wide, the 21-post content mix should shift toward carousel formats to close this gap.
