Shift Posting Weight Toward Reels
Lata Tokhi's Reels ER sits at 1.64% versus just 0.39% for static Posts, a more than 4x gap.
Details
Since the overall account ER (0.4%) trails the mid-tier benchmark of 1-2%, reallocating more of the content calendar to Reels format could pull the blended ER closer to industry norms.
