Shift Content Mix Toward Reels
The Reels ER (2.29%) is nearly 2.4x higher than the Posts ER (0.94%), showing the audience responds far better to video.
Details
Since Reels also get higher reach for accounts under 50K-100K followers, increasing Reels frequency relative to static posts should lift the overall ER from its current 1.15%, which sits below the micro-tier benchmark of 2.5-5%.
