Switch to Carousels to Lift ER
The current engagement rate is 0.13%, far below the 1-2% benchmark for mid-tier accounts — carousels average 0.55% ER industry-wide, making them the highest-leverage format to close that gap.
Details
Audit the last 20 posts and replace static single-image content (which benchmarks at only 0.45% ER) with carousel posts that invite swipe-through behavior. Aim to publish at least 3 carousels per week and track whether median likes climb above the current baseline of 152.
