Shift Feed Mix Toward Reels
Eva Apio's Reels are outperforming static posts by a significant margin — 5.03% ER versus 2.89% ER for posts — so increasing Reels output as a share of total content is the single highest-leverage move available.
Details
With 860,230 followers, the overall 3.16% ER already exceeds the mid-tier benchmark of 1-2%, and doubling down on Reels can push that figure even higher. Aim to make at least 60% of the next 10 uploads Reels, then compare the 30-day average ER against the current 3.16% baseline to measure the lift.
