Shift Primary Format to Reels
The current engagement rate of 0.43% sits well below the 2.5-5% benchmark for micro-tier accounts, and Reels are the fastest lever to close that gap — they outperform static images (0.45% ER) and carousels (0.55% ER) in reach, with platform data showing Reels get higher reach specifically for accounts under 50K followers like ANISHA DAS । BEAUTY CREATOR at 42,278.
Details
Aim to make at least 60% of the next 20 posts Reels, then compare the resulting ER against the current median of 167 likes and 14.5 comments per post to measure the lift directly.
