Shift Reels Strategy Toward Carousels
The Reels ER for Estúdio Campana sits at just 0.27%, well below the industry Reels benchmark of 0.52% and even below the account's own static Posts ER of 0.51%.
Details
Since carousels benchmark highest industry-wide at 0.55%, reallocate a larger share of the content calendar to carousels and rework Reels hooks in the first 3 seconds to close the 0.25-point gap to benchmark.
