Shift Weight Toward Static and Carousel Posts
Esther Cronin's Posts ER sits at 1.8% versus Reels ER of just 0.67% — a gap that shows static/carousel content is resonating far better with the 9,492 followers.
Details
Since Reels ER (0.67%) also trails the industry Reels benchmark of 0.52% only slightly while Posts ER outpaces the Carousel benchmark (0.55%) by more than 3x, the account should prioritize 2-3 static/carousel posts per week and use Reels mainly as a discovery funnel rather than the primary format.
