Shift Posting Mix Toward Reels
The current engagement rate of 0.95% sits well below the 2.5-5% benchmark for micro-tier accounts, and Reels are a direct lever to close that gap — they command the highest format ER at 0.52% and, critically, deliver higher reach specifically for accounts under 50K followers like espy Experience at 11,845.
Details
Aim to make at least 50% of the next 20 posts Reels, prioritizing content that hooks viewers in the first 3 seconds to maximize algorithmic distribution beyond the existing follower base.
