Double Down on Static/Carousel Posts
The Posts ER sits at 97.96% versus Reels ER of just 18.96% — a massive gap that shows the audience responds far more to static/carousel content than video.
Details
Since both formats already crush the micro-tier benchmark of 2.5-5% ER, shifting the posting mix toward more static/carousel content (which industry-wide only averages 0.45-0.55% ER) will maximize what is clearly working for the specific audience of esme ahmed.
