Shift Content Mix Toward Reels
Esha Dhingra's Reels ER of 5.92% massively outperforms the Posts ER of 0.65% and sits well above the mid-tier benchmark of 1-2%.
Details
Since only 22 posts were analyzed, increasing Reels frequency in the content calendar will pull the blended ER (currently 0.7%) closer to or above the 1-2% mid-tier average.
