Prioritize Reels to Boost Reach
With 48,450 followers, Anna Esaki-Smith is under the 50K threshold where Reels get higher reach, and Reels also command a 20-40% rate premium over static posts.
Details
The current 3.5% post ER already beats the micro-tier average of 2.5-5%, so shifting more of the 20-post mix toward Reels could push the account toward the top of that range and justify higher brand rates.
