Publish a Rate Card Highlighting the ER Edge
Erik Van Conover's 3.21% engagement rate is 1.6x-3x higher than the 1-2% average for mid-tier (100K-1M) accounts, providing leverage since 73% of brands prioritize ER over follower count.
Details
Packaging this stat into a published rate card — as creators with rate cards close deals 40% faster — and anchoring pricing toward the $10-25/1,000 follower benchmark (which for 894,467 followers suggests $8,944-$22,361 per feed post, well above the current $2,000-$10,000 estimate) is recommended.
