Make Reels the Reach Engine
The Instagram Reels ER for Enya Kalia Malhotra is 200.2%, versus 6.55% for posts across the 15 analyzed posts.
Details
Reels should be the lead format for new ideas and strong post concepts should be repurposed into Reels, especially while the account remains below the 50K-follower threshold where Reels typically get higher reach; the account currently has 8,165 followers.
