Shift Content Mix Toward Reels
The Reels ER of 3.0% outperforms the Posts ER of 2.33% by nearly 30%, and industry data shows Reels get higher reach for accounts under 50K followers like Enxh’ Tola (10,700).
Details
Increasing Reels frequency can push the overall ER closer to the top of the micro-tier benchmark range (2.5-5%) instead of sitting at the current 2.4% average.
