Double Down on Reels Immediately
Reels are generating an 8.12% engagement rate compared to just 2.12% for posts — that is a 3.8x performance gap not being fully exploited.
Details
Since accounts under 50K followers also receive higher algorithmic reach on Reels, shifting at least 60-70% of content output to this format is the single highest-leverage move available right now. The account should aim to publish a minimum of 3 Reels per week and retire low-performing static image posts, which industry benchmarks show average only 0.45% ER.
