Prioritize High-Performing Feed Formats
Eni Popoola's Instagram posts deliver a 3.97% ER versus 0.07% for Reels, so feed posts should be the primary publishing format and the strongest topics should be adapted into carousels.
Details
Use the 0.55% carousel and 0.52% Reel benchmarks as format baselines while building on the 3.97% engagement currently generated by posts.
