Double Down on Reels Production
Emmy Rener's Reels ER of 21.19% massively outperforms the Posts ER of 0.92% and even beats the industry Reels benchmark of 0.52% by a huge margin.
Details
Since accounts under 50K followers (currently at 39,786) get higher reach on Reels, shifting the content mix toward more Reels and fewer static posts should lift the blended ER above the current 0.95%.
