Shift Feed Mix Toward Carousels
The current engagement rate of 0.46% sits well below the 1-2% mid-tier benchmark, and the like/comment ratio of 41.4:1 suggests passive scrolling rather than active interaction.
Details
Carousels average 0.55% ER versus static images at 0.45% per industry benchmarks — swapping at least half of the static posts for carousels could meaningfully close that gap. Aim to end each carousel with a direct question or poll prompt to convert the existing median comment count of 45 into a higher baseline.
