Prioritize Reels With Comment Prompts
The Reels ER is 11.28%, compared with 0.46% for posts and the 0.52% Reels benchmark; make Reels the primary engagement format.
Details
Add one specific question to every Reel’s on-screen text and caption, aiming to exceed the 87.5 median comments while tracking whether ER remains above the 0.54% account rate.
