Shift Feed Strategy Toward Reels
Emma Lauren's Reels are generating a 4.04% ER compared to just 0.21% for static posts — a 19x performance gap that demands a format pivot.
Details
Since the account sits under 50K followers, industry benchmarks confirm Reels also receive higher algorithmic reach in this tier, compounding the advantage. Replacing at least half of upcoming static posts with Reels can pull the overall account ER closer to the 2.5-5% micro-tier benchmark, up from the current 0.64%.
