Lean Harder Into Reels Format
The posts ER of 5.33% already beats the nano-tier average of 3.5-8%, but Reels get higher reach for accounts under 50K followers like emily at 6,841 followers.
Details
Shifting a larger share of the content mix to Reels will compound the existing 5.08% overall ER and push median likes above the current 322.5.
