emily ratcliffe | online coach & UGC's InstagramEngagement

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emilyy_fitness_
emily ratcliffe | online coach & UGC

@emilyy_fitness_ · 56.0K followers

0.00%

Below average for your follower size

Niche relevance and content quality matter more than raw numbers

$60-$250 per post

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We will start with this profile.

Your engagement is lower than most creators your size, but brands may still work with you. Snippet also looks at your niche, content, and audience fit.

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LowAverageGoodExcellent
-1
Median Likes
118
Median Comments
22
Posts Analyzed
$60 – $250per sponsored post

Based on 56.0K followers · 0.21% engagement

Next step

Want brands to pay you?

Snippet can use this instagram result for @emilyy_fitness_ to find brands, write emails, and help you close deals.

Your post rate

$60-$250

What Snippet does next

Comes next

Find brands

Brands that already pay instagram creators and fit your audience.

Write emails

Use @emilyy_fitness_'s $60-$250 post rate so brands know what to pay.

Follow up

If a brand replies, Snippet keeps the deal moving.

First message

I'd show brands why @emilyy_fitness_'s instagram audience is a fit and ask for $60-$250 per post.

Want Snippet to find brands and send the emails?

Close deals for me

No charge today

Next steps

What to fix next

Simple fixes that can help brands take you more seriously.

Move 01

Go All-In On Reels Now

Reels are generating an 18.75% engagement rate compared to just 0.2% on posts — that is a 93x performance gap not being fully exploited.

Details

With 55,971 followers, emily ratcliffe | online coach & UGC falls under the 50K-adjacent tier where industry benchmarks confirm Reels get higher algorithmic reach, meaning more non-followers are seeing this content. Shift at least 70% of the publishing schedule to Reels immediately to capitalize on this outlier performance before the algorithm deprioritizes static content further.

Move 02

Fix the Comment-To-Like Imbalance

The Like/Comment ratio is 19.4:1 and median likes show as -1.0, yet median comments sit at 118 — this signals the audience is verbally engaged but not double-tapping, which suppresses the overall ER to 0.21% against a micro-tier benchmark of 2.5-5%.

Details

Add a single direct call-to-action in every caption asking followers to like if they agree with a specific fitness tip, pairing it with a question to preserve the comment momentum already present. Closing this ratio gap is the fastest lever to move the ER closer to the 2.5% micro-tier floor.

Move 03

Leverage Reels ER For Brand Deals

The overall ER of 0.21% currently supports an estimated brand deal value of only $60-$250 per post, but the 18.75% Reels ER is a standout metric that 73% of brands now prioritize over follower count.

Details

Build a rate card that isolates Reels placement at a 20-40% premium over the base feed rate, as supported by industry benchmarks, and lead with that number in outreach. Creators with published rate cards close deals 40% faster, so formalizing this Reels-specific pricing immediately positions emily ratcliffe | online coach & UGC above the current estimated valuation.

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