Shift Content Mix Toward Reels
The Reels ER sits at 34.4% compared to just 0.75% for static/carousel posts — a massive gap that shows the audience responds far more to video.
Details
Since Reels also get higher reach for accounts under 50K followers (Emily Brimlow is at 44,039), increasing Reels frequency relative to static posts should be the top priority for the next 30 days.
