Shift Content Mix Toward Reels
The Reels ER of 12.69% is more than double the Posts ER of 5.61%, showing that Emily Hannon's 19,449 followers respond far more strongly to video content.
Details
Since Reels also get higher reach for accounts under 50K followers per industry benchmarks, increasing Reels frequency relative to static posts should lift the overall ER above the current 7.46% blended average.
