Shift Content Mix Toward Static Posts
Ellie Frazier's Posts ER (2.7%) outperforms the Reels ER (2.23%), showing the audience engages more with static/carousel content than video.
Details
Since Reels only boost reach for accounts under 50K followers and the account is at 100,248, prioritize feed posts and carousels in the content calendar to align with what's already driving the above-benchmark 2.69% overall ER.
