Shift Feed Strategy Toward Reels
Ellie Frazier's Reels are dramatically outperforming static posts — 85.32% ER versus 2.82% for standard posts — yet only a fraction of the 21 analyzed posts appear to be Reels.
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Given that industry benchmarks confirm Reels get higher reach for accounts under 50K followers, and the account sits at 90,576 followers where that reach advantage is still meaningful, increasing Reels output to at least 60% of the weekly content mix is the single highest-leverage move available. Converting top-performing static post concepts into Reels format will immediately capitalize on the format's algorithmic advantage.
