Shift Posting Mix Toward Carousels
Ellie Peterson's Posts ER (5.01%) is currently outperforming the Reels ER (4.72%), suggesting the audience responds more strongly to static or carousel formats right now.
Details
Since industry benchmarks show carousels lead all formats at 0.55% average ER versus Reels at 0.52%, leaning into carousel posts could reinforce this advantage and protect the overall 5.02% engagement rate. Aim to make at least 50% of the next 10 posts carousels, using multi-slide storytelling or educational sequences to maximize swipe-through behavior.
