Drive More Comments, Not Just Likes
The like/comment ratio is 27.8:1 (438 median likes vs.
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just 15 median comments), which is heavily skewed toward passive engagement. Adding explicit comment prompts (questions, 'this or that' polls, fill-in-the-blank captions) in the next 5-10 posts will pull comment volume up, since a tighter ratio signals stronger engagement quality to the 73% of brands that prioritize ER over follower count.
