Shift Content Mix Toward Reels
Elizabeth Mathew's Reels ER sits at 44.86% compared to only 11.14% for static Posts — a gap that dwarfs the industry benchmark where Reels average just 0.52% ER.
Details
Since accounts under 50K followers (the account is at 18,010) get amplified reach on Reels, increasing Reels frequency relative to static posts should compound the already excellent 13.88% overall ER.
