Shift Content Mix Toward Reels
The Reels ER of 134.77% massively outperforms the overall Posts ER of 0.6%, which sits well below the mid-tier benchmark of 1-2%.
Details
Since only 22 posts are being analyzed, prioritizing increased Reels frequency will pull the blended ER closer to industry norms and capture the 20-40% rate premium Reels command over static posts.
