Drive Comments to Close the ER Gap
The engagement rate sits at 0.99%, well below the 2.5-5% average for micro-tier accounts (10K-100K), and the like/comment ratio of 320.9:1 shows comments (median 13) are lagging far behind likes (median 154).
Details
Add direct comment-prompting CTAs ('tell me in the comments,' polls, either/or questions) in captions and reply to every comment within the first hour to signal activity to the algorithm and pull that ratio down toward a healthier balance.
