Turn Likes Into Conversations
At a 2.31% ER, a 26.1:1 like/comment ratio, and medians of 1,993 likes versus 67.5 comments across 20 posts, the clearest opportunity is converting passive likes into replies.
Details
For the next 20 Instagram posts, end every caption or Reel with one specific question, pin a comment that answers it, and compare the new median comment count with 67.5.
