Close the Mid-Tier Engagement Gap
The ER sits at 0.49%, well below the 1-2% average for mid-tier accounts (100K-1M) and roughly half the low end of that range.
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Since 73% of brands prioritize engagement rate over follower count, closing even half this gap would materially improve Liz Joy's $500-$2,000 brand deal positioning without needing more followers.
