Shift Content Mix Toward Reels
The Reels ER sits at 21.97% versus just 1.59% for regular posts — a massive gap that dwarfs the industry Reels benchmark of 0.52%.
Details
Since Reels also get higher reach for accounts under 50K followers (Elie ✨recettes bonnes pour ta santé et ton moral ✨ is at 31,289), the account should prioritize publishing more Reels per week and treat static/carousel posts as secondary content.
