Test Carousels Before Reels
Eight Sleep’s Reels ER is 0.02%, half its 0.04% overall post ER, so carousels should be tested before making Reels the primary engagement format.
Details
Build carousel posts with a clear multi-slide explanation and compare their ER with the 0.55% carousel benchmark, the 0.52% Reels benchmark, and the 0.45% static-image benchmark.
