Shift Content Mix Toward Reels
The Reels ER (26.72%) massively outperforms the static/carousel Posts ER (0.39%), yet the overall account ER sits at just 0.43% — far below the 1-2% mid-tier benchmark.
Details
Prioritize publishing more Reels relative to static posts to pull the average ER closer to industry norms for the 100K-1M tier.
