Shift Content Mix Toward Carousels
Carousels post the highest average ER at 0.55% versus 0.52% for Reels and 0.45% for static images.
Details
Since the overall ER of 2.82% already beats the mid-tier benchmark of 1-2%, increasing carousel frequency in the content mix can compound that advantage and push median engagement above the current 4,029 likes per post.
