Shift Content Mix Toward Reels
Devika Arora's Reels ER sits at 4.24% versus just 1.94% for standard posts — more than double the engagement.
Details
Since accounts under 50K followers (the account is at 15,947) get higher reach on Reels per industry data, increasing Reels frequency should push the overall 1.93% ER closer to the top of the micro-tier benchmark range of 2.5-5%.
