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@duolingo · 4.9M followers
Based on 4.9M followers · 0.63% engagement
Next step
Snippet can use this instagram result for @duolingo to find brands, write emails, and help you close deals.
Your post rate
$5K-$25K
What Snippet does next
Comes nextFind brands
Brands that already pay instagram creators and fit your audience.
Write emails
Use @duolingo's $5K-$25K post rate so brands know what to pay.
Follow up
If a brand replies, Snippet keeps the deal moving.
First message
I'd show brands why @duolingo's instagram audience is a fit and ask for $5K-$25K per post.
Next steps
Simple fixes that can help brands take you more seriously.
The Reels ER sits at just 0.14%, far below both the static/carousel Posts ER of 0.8% and the industry Reels benchmark of 0.52%.
Details
Since Carousels (0.55%) and Static images (0.45%) benchmarks are closer to what the account already achieves at 0.8% on Posts, prioritize carousel and static formats over Reels until the Reels underperformance can be diagnosed.
The like/comment ratio is 90.7:1 (median 30,257 likes vs.
Details
just 271 comments), showing followers engage passively but rarely comment. Add explicit comment prompts (polls, fill-in-the-blank captions, 'tag a friend who needs this') in the next 10 posts to narrow that ratio and push comments higher relative to likes.
At 0.8%, the static Posts ER already beats the macro-tier average range of 0.5-1% and the industry format benchmarks (Carousels 0.55%, Static 0.45%), while the overall account ER of 0.63% and Reels ER of 0.14% drag the average down.
Details
Double down on the static/carousel format that's working, and consider publishing a rate card—since creators who do so close deals 40% faster—to convert this above-benchmark performance into higher-value brand deals within the $5,000-$25,000 range.
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