Prioritize Reels For Discovery
At 15,915 followers, Dr.
Details
Sid O’Bryant is below the 50K threshold where the benchmark reports Reels get higher reach, and the 8.02% ER exceeds the 2.5%-5% micro-account benchmark. Reels should be the primary discovery format, and each Reel’s ER should be compared with the 8.07% post ER across the next content batch.
