Replace Static Posts With Reels Immediately
Nivedita Dadu's Reels are generating a 5.52% engagement rate compared to just 0.09% on standard posts — a 60x performance gap that makes the content format decision a no-brainer.
Details
The mid-tier benchmark ER is 1-2%, meaning the Reels already exceed that target while posts drag the overall account ER down to 0.1%. An audit of the last 23 posts and a commitment to replacing any planned static image or carousel content with Reels for the next 30 days will bring the account-level ER closer to the 1-2% benchmark.
