Close the Macro-Tier Engagement Gap
The ER sits at 0.22%, well below the macro benchmark of 0.5-1%, meaning the account is underperforming its tier by more than half.
Details
Prioritizing carousels and Reels over static images, since carousels (0.55% ER) and Reels (0.52% ER) both outperform static posts (0.45% ER) per industry data — shifting format mix alone could meaningfully close this gap.
