Shift Focus Back to Carousels
The overall posts ER (1.47%) is outperforming the Reels ER (1.17%), yet industry benchmarks show carousels (0.55%) and reels (0.52%) are typically the top format performers.
Details
Since static/post content is beating reels internally, Nidhi & karan |Travel & lifestyle content creators| should prioritize carousel posts to capitalize on this strength while testing what's dragging reel performance below the account's own post average.
