Double Down on Reels Format
The Reels ER sits at 130.38% versus just 0.46% for static Posts, an enormous 280x+ gap that shows the audience of 12.3M is far more responsive to video.
Details
Shifting the content mix toward Reels-first publishing and using the 20-40% Reels rate premium noted in industry benchmarks can justify higher brand rates while capturing this engagement lift.
