Shift Content Mix Toward Reels
The Reels ER of 102.59% dramatically outperforms the Posts ER of 3.52% and crushes the industry Reels benchmark of 0.52%.
Details
Since accounts under 50K followers get higher reach with Reels, shehz ⁷ should prioritize this format in the next content calendar to compound the already-excellent 4.05% overall ER.
