Prioritize Carousels and Static Posts Over Reels
Dress To Kill Magazine's Posts ER of 0.7% already beats the industry carousel benchmark of 0.55%, while the Reels ER of 0.32% sits well below the 0.52% Reels benchmark.
Details
Shift the posting cadence to favor carousels and static posts until the Reels underperformance is diagnosed, since this format is currently the strongest engagement driver.
