Shift Content Mix Toward Reels
The Reels ER of 6.27% dramatically outperforms the overall Posts ER of 1.21% and crushes the industry Reels benchmark of 0.52%.
Details
Since accounts under 50K followers (Jana & Matej Rybarsky ↟ Adventure Travel is at 56,656) get amplified reach on Reels, increasing Reels frequency relative to static posts should lift the blended ER closer to the micro-tier benchmark of 2.5-5%.
