Shift Content Mix Toward Carousels
The Reels ER sits at 0.07%, far below the 0.52% industry benchmark for Reels and also under the Posts ER of 0.29%.
Details
Since static/carousel formats benchmark at 0.45-0.55% and the Posts ER (0.29%) already outperforms the Reels ER by 4x, reallocating the next 5-10 posts toward carousels will help close the gap toward the 0.55% carousel benchmark.
